MILO®, a supporter of grassroots sport for more than 60 years, kicked off the MILO® Aktif Negaraku movement recently. To galvanize the participation of 5 million Malaysians all over to get active, a year-long series of grassroot activities and roadshows will be conducted nationwide under the MILO® Aktif Negaraku movement. This movement will bring together a spectrum of grassroots sports platforms that MILO® supports, including the MILO® Champions Clinics, MILO® ActivJam Senamrobik, MILO® Hidup Bola, MILO® Malaysia Breakfast Day and the all-new MILO® Bola Juara. By bringing these activities together under one banner, with one purpose, MILO® Aktif Negaraku will create a multitude of opportunities for Malaysians to get moving and start living an active lifestyle.
The new MILO® Bola Juara, a unique ‘Smart Ball’ created by MILO®, made its world-wide debut at the MILO® Aktif Negaraku launch. Connecting wirelessly to an app, the MILO® Bola Juara tracks the number of taps, passes, and other movements it makes, allowing users the ability to track their activity and progress. The MILO® Bola Juara will feature at various MILO® Aktif Negaraku events across the country over the coming months, reaching out to children and their parents in each state and encouraging them to get active with the facilitation of the exciting new technology.
The MILO® Champions Clinic: Barca Edition will take place from 31st March and 13th of May, and will see kids from across Malaysia receive training from coaches including local football heroes Azman Adnan and Coach Yong. Additionally, 19 kids who have taken part in the MILO® Champions Clinic: Barca Edition will get the chance to take their experience to the next level with a trip to the home of FC Barcelona: Camp Nou.
More MILO® Champions Clinics, focusing on six other sports, will be rolled out later in the year, along with other activities under the MILO® Aktif Negaraku movement, including the eagerly-awaited return of MILO® Hidup Bola. For more details on the MILO® Aktif Negaraku movement with the various grassroots sports programs that it entails and to learn about MILO®’s progress on its aim of enabling access in encouraging Malaysians to get active, visit: www.milo.com.my or www.facebook.com/MiloMalaysia