Instead of throwing away ice cream sticks, 246 children from various orphanages around Johor together with Paddle Pop and LEGOLAND® Malaysia Resort put 8, 000 ice cream sticks to good use to build the “Biggest Ice Cream Replica Built with Recyclable Materials”. Paddle Pop and LEGOLAND® Malaysia Resort enlisted the help of these 246 kids to build a stunning ice cream replica that made it into the Malaysia Book of Records. The replica was created in conjunction with World Children’s Day.
With a focus on eco art, Paddle Pop built the frame for the ice cream replica and the children then collected the ice cream sticks through a series of exciting games and eagerly coloured the sticks to depict a rainbow-themed ice cream replica. The biggest ice cream replica measured 3.2 metres in height, 1.2 metres in width and 0.1 metres in depth (11 feet by 4 feet) and is housed at LEGOLAND® Malaysia Resort in Iskandar Puteri.
The rainbow themed ice cream structure was chosen as it symbolizes Paddle Pop as an iconic ice cream brand amongst kids.
Shiv Sahgal, Marketing Director of Foods & Refreshment, Unilever (Malaysia) Holdings Sdn Bhd said, “It was amazing to see the kids engaged in building the ice cream replica. They were clearly excited to be part of this exercise to recycle, reuse and repurpose everyday items that would otherwise be trashed. World Children’s Day reminds us that we need to create opportunities to let kids be kids and give them experiences that help them understand how all of us can personally play a role in protecting the environment. The replica will remain in LEGOLAND® Malaysia Resort as a reminder to the other children that walk through the doors of LEGOLAND®”.
The record was awarded by Edwin Yeoh Tiong Chin, Operations, Research and Marketing Manager, Malaysia Book of Records Sdn Bhd, to Shiv Sahgal, Marketing Director of Foods & Refreshment, Unilever (Malaysia) Holdings Sdn Bhd, and witnessed by Thila Munusamy, Director of Sales & Marketing, LEGOLAND® Malaysia Resort
“I am thrilled that Paddle Pop has created a new record in the Malaysia Book of Records with the help of these children while spreading the awareness that “Recycling is Good”. Receiving this recognition and award is an honour for us as thiswill further encourage kids to develop greater environmental awareness in a more holistic manner. This also symbolises the pledge by kids to have fun while they are still kids, which is inspired by Paddle Pop’s brand core belief of “Let Kids be Kids”, Shiv added.
“Our partnership with Paddle Pop is important to us as we continue to bring joy to children. As a strong advocator of fun learning, we believe every child deserves the right to play and grow through play; this year’s celebration marks a special one as we share this record-breaking experience of assembling this biggest ice cream replica with recyclable materials along with these children from the orphanage homes. The happy faces of these kids are a testament that we have successfully created a memorable experience for them,” said Thila Munusamy, Director of Sales & Marketing, LEGOLAND® Malaysia Resort.
During the World Children’s Day activity, the 246 underprivileged children from the orphanages were treated to a fun and exciting theme park experience in LEGOLAND® Malaysia Resort.
“We are honored to be invited by Paddle Pop for this event. This was a fun yet educational experience for these kids and we are hopeful that there would be more learning opportunities like this in the future” said Datuk Haji Mohamad, the caretaker from one of the participating homes, Pertubuhan Kebajikan Anak-Anak Yatim Islam Kota Tinggi.
For more information on Paddle Pop, please log on to www.paddlepop.com.my. For more information on LEGOLAND® Malaysia Resort, please visit www.LEGOLAND.my.