Huggies is calling all fathers to join the Huggies Dads Stroller Fun Run and set a brand new record under the Malaysia Book of Records for the “Most Number of Fathers in a Diaper Pants Changing Event” on 3 November, 2019.

The event is held on the back of the launch of the Huggies D.A.D.S. (Dads against diapers that absorb slowly) movement that recognizes and celebrates fathers who have played an active role in the daily responsibilities of their baby’s care. Huggies aims to celebrate fathers and recognize their efforts by setting a new Malaysian record of having the highest number of fathers change diapers simultaneously.

Held at Setia Eco Ardence, Setia Alam, fathers can also participate in a 3KM stroller fun run and look forward to a host of other activities that will complement the record-setting highlight, promising a morning of healthy and wholesome fun for the whole family.

The record-setting and fun run is part of Huggies commitment to deliver Malaysia’s Fastest Absorbing Diaper* which was launched in June 2018 to help reduce diaper rash and skin irritation for babies. This led to the launch of the D.A.D.S. Movement by Malaysian model and actor, Saharul Ridzwan in partnership with Huggies which started in August 2019. The movement has since seen more than 10,000 Malaysian fathers sign up. This includes the likes of leading Malaysian content creator, Jinny Boy, who has pledged his support alongside Saharul and other fathers while sharing their thoughts against slow absorbing diapers, so their babies stay dry and comfortable.

Shweta Vig, Senior Brand Manager for Huggies at Kimberly Clark said, “Huggies believes that all parents should be celebrated for their dedication to parenting. While we do have many campaigns to celebrate mothers, we realized that fathers, often, fail to be recognised for their important and evolving role in the family. We want to shine a light on a father’s efforts especially in helping to take care of babies. As such, Huggies is proud to be supporting and celebrating 21st century Malaysian fathers through the Huggies D.A.D.S. movement and the Huggies Dads Stroller Fun Run.”

“What better way to reinforce our appreciation of these fathers than giving them a fun activity to further bond with their babies as well as the due recognition by being a part of the first of its kind in the Malaysia Book of Records for the most number of fathers simultaneously changing diapers.” 

Saharul will join other fathers to aim for the record of 350 fathers changing diapers simultaneously. Other fun activities families can look forward to include a meet and greet with the Huggies Mascot, face painting and balloon sculpting for the children. Of course, no Malaysian event is complete without food and everyone will be able to feast on the various food trucks available.

So, come be a part of Malaysia Book of Records and do your bit for D.A.D.S. Please visit https://cps4.me/D.A.D.S to register your participation in the run and to set the record. The closing date for registration is 15 October 2019. All registered participants will receive a host of goodies including a t-shirt, medal and a Huggies Goody Bag.

 

Details as below:

Date: November 3rd, Sunday, 2019

Time: 6 am – 10 am

Venue: Eco Ardence Sales Gallery, Setia Alam

 

Registration Fees

1 Adult + 1 Kid (below 3yo)

RM40

2 Adults + 1 Kid (below 3yo)

RM60

2 Adults + 2 Kids (below 3yo & 10 yo)

RM75

2 Adults + 3 Kid (below 3yo & 10yo)

RM90