Shopee is working closely with the Government to equip local traders with the skills, knowledge and opportunities to bring their products online. Last month, Shopee inked a Memorandum of Understanding with the Ministry of Rural Development’s (KPLB) appointed e-commerce enabler, Elokal, to ensure that rural entrepreneurs are not left behind. The Desamall@KPLB official store was launched, featuring locally-made products like sambal, dodol, books, baju kurung and more.

Following the success, the Ministry is launching an automotive specialty store on Shopee. Known as Desaauto@KPLB, the initiative is expected to benefit over 200 rural entrepreneurs manufacturing and distributing automotive parts such as tyres, spare parts and engine oil. This will give them the opportunity to reach new potential customers across the country and the region through Shopee’s cross-border service, Shopee International Platform. As a start, 100 products will be made available on the store.

An Unforgettable Shopee 12.12 Birthday Sale for All
The launch of Desaauto@KPLB was held in conjunction with the announcement of Shopee 12.12 Birthday Sale which runs from 28 November to 12 December. Shopee has lined up a cake-load of entertainment and promotions to thank Malaysians for their never-ending support, including daily RM12 deals, free shipping with RM12 minimum spend, and 12 million Shopee coins up for grabs on Shopee Catch.


Only Exclusive to Shopee Users
PROTON’s first-ever premium SUV, the Proton X70 has arrived on Shopee. Just visit the Proton Official Store on Shopee from 3 December to 31 December 2019 to enjoy a booking fee of RM99.00. On top of that, the first 50 customers to successfully register their X70 before 31 December 2019 will also receive RM2,000 worth of Shopee vouchers and enjoy any ongoing promotions from PROTON.

Further hyping the 12.12 Birthday Sale celebration are exclusive deals and discounts from Mydin, Petronas, AEON BiG, Castrol, DNA by Dynas, Mikaseries, Bridgestone Bicycle, Xixili, SimplySiti by Dato’ Sri Siti Nurhaliza, Phewiiit by Amy Search, C’ by Jane Chuck, White Fluffy by Janna Nick, Pureen, Bum Equipment and more. These brands are available only on Shopee this 12.12 Birthday Sale!

This year has been an eventful year for Malaysia’s no.1 e-commerce platform with many milestones unlocked. “We want to wrap up 2019 with a meaningful celebration that benefits all Malaysians. The launch of Desaauto@KPLB continues our efforts to empower and enable local entrepreneurs, and give them the tools to thrive and succeed online. This includes our free sellers workshop Shopee University that teaches them how to optimise their businesses online while we curate and localise campaigns to attract the right crowd for all our sellers to achieve better sales performance,” said Ian Ho, Regional Managing Director, Shopee.


To enjoy Shopee’s birthday treats this 12.12 Birthday Sale, visit